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Episode Synopsis "Is PBSA branding right for Gen Z?"
Have PBSAs missed the mark on their branding when it comes to attracting Gen Z? Rui Barros, Global CEO of Yugo student accommodation believes branding for most Purpose Built Student Accommodation providers is in its infancy, with a disconnect between what Gen Z are looking for and how PBSAs are marketing themselves. In this episode of Group Chat, we talk to Rui about: - Why Yugo's brand is built on insight from Gen Z across the world - How the Yugo brand filters down into the resident experience - How 40,000 beds can change the world - Why the best ideas are stolen from the hospitality industry - What other PBSA operators can do to make their proposition more appealing for Gen Z Find out more about Yugo Find out more about CampusLife Watch the episode here on CampusLife's YouTube channel
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