Better life for chickens, better outcomes for people and the planet. For Vital Farms, it was the egg. In 2009, they set out to rethink how our food is produced by defining a new standard: Pasture-Raised. Now, they’re the largest producer of pasture-raised eggs in the world, and their sights are set on so much more. Where did this mission come from, and how have they successfully taken on industrial egg giants? Today’s episode is a 1-on-1 with Vital Farms CEO Russell Diez-Canseco. Russell speaks about how the company’s purpose has guided every decision made over the last 13 years — from the barn to the boardroom, and every other moment on the journey of making their purpose real in the world. Guest: Russell Diez-Canseco - President & CEO of Vital Farms We’d love to hear what you think about the show. Maybe you’re inspired to take action, maybe you disagree with today’s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode.  Background Reading: about Vital Farms and Russell Diez-Canseco here.  If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. See omnystudio.com/listener for privacy information.

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