Farming is a notoriously difficult profession, high risk, and often low reward.  In India, agriculture supports roughly two-thirds of the population. And the majority of families who grow and sell crops do so on a small scale at great personal financial risk.  But one company is working to change this system from the inside: India’s largest agri-tech enterprise, Samunnati.  For this positive case study, we speak with Samunnati Founder and CEO Anil Kumar about how they are creating better markets for smallholder farmers across every state in India. Show Notes Learn more about how farmer collectives help entail competitive and holistic engagement beyond finance. Read about Anil Kumar’s journey from bank clerk to founder and CEO of Samunnati. Samunnati recently partnered with GROWiT to promote protective farming techniques to benefit the planet.  See omnystudio.com/listener for privacy information.

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