Juul claims to be trying to save lives by getting smokers to switch to their product. In this episode, we cut through all the smoke to see if we can find the burning truth. “Hey bro, can I hit your vape?” If you’re one of the 5 million Gen Z-ers who smoke e-cigarettes, the answer is a resounding “bet.” E-cigarette manufacturer JUUL set out on a mission to build a safer cigarette alternative, but along the way, a whole new generation became hooked on nicotine. Is Juul addicted to profits? Or was this simply a slip on their journey toward reducing harm?    Guests: Lauren Etter - Reporter at Bloomberg News & Author Jamie Ducharme - Health Correspondent at TIME & Author of “Big Vape: The Incendiary Rise of Juul” Greg Conley - President of the American Vaping Association  We’d love to hear what you think about the show. Maybe you’re inspired to take action, maybe you disagree with today’s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode.  Background Reading: Read Lauren Etter’s book, ‘The Devil’s Playbook’. Read Jamie Ducharme’s book, ‘Big Vape’. Learn more about Greg Conley and the American Vaping Association. If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. See omnystudio.com/listener for privacy information.

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