ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#10 - Crisis Communication Plans: A Worthwhile Headache"
Episode Synopsis
Crisis communication planning is usually not on the list of "favorite things to do." Favorite thing or not, though, it's vital for any brand to be prepared in a worst-case scenario. Take it from Tylenol: when seven otherwise healthy people dropped dead in 1982 after taking the analgesic for a standard ache, pain or cold, the brand was utterly unprepared. Listen now to learn more.Pair this episode with a Hive & Honey Riesling.Support the showFind us online at buzzdwords.com and follow us on Instagram!
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