In this episode of Button Banter we chat to Paul Lancaster, founder of PLATFORM and UK Startup Week about: His background from a semi-professional DJ travelling the world to becoming a North-East ambassador and “super connector”, spending 25 years giving business startup and growth advice, to leveraging his network to benefit others Parallels between music and marketing What even is marketing? All about UK Startup Week held in Sunderland in June and the monthly networking meeting, Platform. These are great opportunities to build community, to share emotions and experiences.  It’s a way to create a network of positive, enthusiastic, and likeminded entrepreneurs.  

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