In But Tell Me How, IoD Chair John Browett covers the ups and downs, the detail, and the reality of running a business. In each episode, he sits down with successful entrepreneurs and business leaders to discuss what’s worked, their biggest failures and those often overlooked but crucial elements of their success. Whether you're just starting out in business or looking to scale up, But Tell Me How is packed with practical insights and advice to help you on your entrepreneurial journey. In this episode, John speaks to Dr Yvonne Thompson, founder of Choice FM, President of the European Federation of Black Women Business Owners (now Wintrade Global Women In Business Network) and President of APM . Together they discuss Yvonne’s experience of arriving in the UK at a young age and then starting a business in her mid-20s after she was passed over for promotion multiple times. Yvonne also speaks about the importance of knowing your market and the product you’re providing customers.

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