Zeno is a world class marketing leader, with strong experience in brand building and brand activation. He has worked for more than 13 years in P&G as marketing leader for several brands like Gillette and Dash between Italy and the US and now he leads the Global Brand team in De’Longhi. “Be Kind. Lead with Trust. Haven fun.” are his business values.During the talk, Zeno has shared with us how to turn real products into insightful experiences that improve users and consumers’ life. We talked about the “art of transformation” and how to create internal believers who really drive action. As in every talk, we have asked him to share 3 take-outs on how to create actionable business stories… and we ended up talking about a boxing ring! This talk is a TRULY WOW, don’t miss it. For more BusinessTelling Talks visit www.businesstelling.com.

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