Get our Q1 2025 Crowd-Sourced Amazon PPC Mistakes and Struggles Report: https://click.relentlessmarketing.agency/XO2nOur report gathers your peers' pain and frustrations directly from sources including Reddit, Quora, Google, YouTube, TikTok, LinkedIn, Instagram, Threads, News Articles, Blogs, and more.Amazon PPC Series 1: Alex Bravo | Business Therapy Session: 2/4 Growing anxious, Alex fears competitors are sabotaging his campaigns and draining his PPC budget through click fraud. He's struggling with inflated Amazon PPC costs, suppressed organic rankings, and challenges proving malicious intent.Timestamps: 00:00 Drew IQ: Protecting Your Amazon PPC Investment 01:05 Identifying Click Fraud in Amazon PPC Campaigns 03:22 How to Detect Amazon PPC Defense Issues Early 06:40 Vision AI Tools for Amazon Click Fraud Protection 09:30 Strategic Budget Allocation for Amazon PPC Defense 13:15 Leveraging Branded Keywords in Amazon PPC Campaigns 17:12 Proactive Amazon Campaign Defense Strategy Insights Host Links: 📲Andrew Morgans: https://connect.andrewmorgans.com/bio 📲Tyler Lubben: https://connect.tylerlubben.com/bio Session Recap: This episode focuses on Alex, an Amazon seller struggling with suspected click fraud that's inflating his Amazon PPC costs and hurting organic rankings. Andrew and Tyler highlight the difficulty of proving malicious competitor intent and the importance of proactive strategies to stop Amazon click fraud. They emphasize strategic budget allocation, granular data tracking, and technical expertise to analyze ad performance. The session stresses leveraging branded keywords for Amazon PPC campaigns and outlines practical solutions, including Amazon click fraud protection methods and partnering with experts to implement robust Amazon PPC defense tactics.Patient Struggles: Alex suspects click fraud is inflating his Amazon PPC costs, actively sabotaging his campaigns, and suppressing his organic rankings. He's frustrated by limited technical expertise to analyze Amazon PPC data, lacks dedicated monitoring resources, and struggles with insufficient transparency from Amazon regarding fraudulent activity, leading to significant budget burnout.Session Insights: Aggressive competition and click fraud are increasingly common on Amazon, yet proving malicious intent is challenging. Effective Amazon PPC defense campaigns require rigorous data tracking and technical knowledge. Controlling ad spend, proactively managing branded keywords for Amazon campaigns, and diversifying PPC strategies can mitigate click fraud impacts. Agencies and external experts offer valuable support in managing Amazon PPC defense.Treatment Plan: Implement comprehensive data tracking to detect anomalies early in Amazon PPC defense campaigns. Use strategic day-parting to spread ad budgets throughout the day, reducing rapid depletion from click fraud. Develop strong relationships with Amazon account representatives to address suspected fraud. Engage PPC experts to analyze data, optimize campaigns, and reinforce Amazon click fraud protection. Document suspected fraud meticulously to build a compelling case. About Business Therapy Podcast: A raw, unapologetic show designed exclusively for hungry eCommerce entrepreneurs and executives craving explosive growth. Each 4-part, narrative-driven therapy session tackles authentic eCommerce challenges faced by fictional brand owners, methodically curated through our ecommerce social-listening technology.Join Amazon branding powerhouse Andrew Morgans (CEO, #AmazonStrategist) and tech mastermind Tyler Lubben (CTO, #AnalyticsInnovator) as they diagnose brand struggles and deliver no-BS solutions.Backed by Marknology’s Expertise, accelerated by EcomPulse Technology—Ignite Traffic, Master Conversions, Confront the Uncomfortable... Welcome to Business Therapy.

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