In the episode Jamie Lane speaks to Richard Crook on the topic of rebranding. With an ever growing importance on a strong brand in a competitive marketplace, we discuss what professional practices should be aware of when undertaking such a large and important project.Some of the question we look at include:What is a rebrand and what does it entail?What is the difference between marketing and a brand?The main stages of a rebrand and the key stakeholders involved.What are the current trends we are seeing in rebrands and the professional practices sector?The key difficulties in going through a rebranding project.For more Business Talks Podcasts, head to: www.saffery.com/insights/podcasts/ Saffery official website Visit saffery.com Follow Saffery online LinkedIn: https://www.linkedin.com/company/saffery Instagram: https://www.instagram.com/saffery_uk/ Email: [email protected]

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