ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#202: P3 The History of Marketing"
Episode Synopsis
Modern marketing didn’t become data-driven overnight. In this episode, we trace the real history behind how digital platforms transformed persuasion—starting with Facebook’s early research into social influence, moving through the documented misuse of data in the Cambridge Analytica scandal, and a bonus chat of today’s rapid shift toward AI-assisted communication tools like ChatGPT. This is not an episode you will want to miss! Listen on your favorite podcasting platform.
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