Dr. Ming-Hui Huang, Distinguished Professor in the Department of Information Management at National Taiwan University, shares insights from her groundbreaking research, “Creative AI for Marketing Strategy.” Generative AI is reshaping marketing strategy. Dr. Ming-Hui Huang’s “prompt–response–reward” approach combines AI, marketer expertise, and customer insights to deliver innovative, brand-aligned strategies that outperform the average.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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