Everyone in the coaching world says “just be authentic” — but let’s be real... most of that advice is just another strategy in disguise.In this episode, I’m calling out the authenticity game and breaking down why “being yourself” isn’t always the answer — especially when the version you’re being isn’t who you’re becoming.⚡ What authenticity really means when your identity is evolving⚡ Why chasing “authentic” is just the new people-pleasing⚡ The difference between showing up as you are vs. leading from who you’re here to be⚡ And why your future self isn’t fake — it’s embodied leadershipIf you’ve been stuck in overthinking how to be “real” online… this episode is going to feel like a deep exhale.You don’t have to brand yourself as authentic.You have to embody the identity of the business you’re building.Let’s go beyond the buzzwords.🎧 Listen in and remember who you are.💻 More about me & how we work: markustebel.com

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