Your content isn't going viral because… it's not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn't nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly shareable content - What a share really signals about your content - How to rethink your content strategy for discoverability - The biggest red flag in an "impressive" engagement report 📬 If they're not sending it to a friend, it's probably not as good as you think. #ContentStrategy #ViralMarketing #SocialMediaEngagement #BusinessOfSocial #STNDigital Interested in becoming a guest on the podcast? Reach out to our team at [email protected] -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley   Listen to Business of Social on: Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108 Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix  

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