On this episode of Business of Social, David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve. Momentum was founded in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way baseball players and fans connect, and ultimately, how the sport is marketed. Alec talks about how baseball is slowly but surely trying to change rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day-to-day lives.

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