My guest today is Shayna Oliveira, the creator of Espresso English and the host of the podcast Entrepreneurs in Motion. Shayna began her career as an English teacher in Brazil. After seeing her students would benefit from an online version of her lessons, she began a daily blog that reviewed her lessons for her students. Shayna tells me how her blog became a successful online course business. We discuss how she generates traffic and how she meets the needs of her customers. We also discuss the decision process behind hiring and outsourcing help for your business. Shayna also has some practical advice for anyone who would like to get into the online course market.

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