In this episode of The Academy World Podcast, we explore the powerful potential of local SEO with industry expert Martin, founder of Marketing Success 4U. Whether you're launching a new venture, scaling up, or looking for a smart exit, Martin breaks down the strategies that help small businesses get found online—without needing a global budget. Discover how Martin turned a struggling North London gym into a thriving local brand, earning £3,500/month from just one keyword gem. From the basics of on-page and off-page SEO to demystifying Google's EEAT update, this episode is packed with actionable advice and real-life success stories. 🔍 In this video, you’ll learn: What local SEO is and why it matters for small businesses How to find and use “keyword gems” that drive traffic The truth behind Domain Authority, RankBrain & Google’s EEAT Why Bing still matters—and how to use it to your advantage Practical SEO tips any SME can implement today 📞 Ready to take control of your local visibility? Reach out to Martin for a free 30-minute SEO consultation: [email protected] 🔔 Subscribe to The Academy World for more expert-led episodes to help your business grow 📢 Know an SME that needs a boost? Share this episode and help them win the local web game. ⏱️ Timestamps: 0:00 – Introduction 2:10 – Martin’s journey into SEO 6:30 – Why clarity is key for Google 10:45 – Local SEO strategy explained 16:20 – Case study: North London gym success 21:50 – Competing with big brands 25:40 – On-page vs Off-page SEO 31:00 – Bing’s role in SEO 35:15 – Google EEAT: Explained 41:00 – Practical tips for SMEs 47:20 – Final thoughts & how to get started 📌 Hashtags: #LocalSEO #SmallBusinessMarketing #SEOForSMEs #KeywordStrategy #OnlineVisibility #TheAcademyWorld #MarketingSuccess

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