How to Avoid Preventable Business Mistakes With William Holsten

08/01/2026 16 min

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Episode Synopsis

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about avoiding preventable mistakes in your business that slow your growth.William Holsten helps entrepreneurs and small business owners avoid costly mistakes before they derail success. Growing up in Mineola, New York, he learned early that work and results go hand in hand. After earning a B.S. in Communications and an MBA in International Business from St. John’s University, he began his career in New York as a copywriter and account executive, developing clear, persuasive messaging that he still uses today.With decades of corporate experience where mistakes weren’t an option, William led over 100 innovation workshops in 10 countries, served as Senior Brand Manager for Alka-Seltzer and Bayer Aspirin, and trained in creative problem solving and design thinking at Stanford’s d.school. Alongside his corporate career, he and his wife Janet founded WhirlWhims LLC, inventing and marketing patented games including Pitchburst®, Boom Blaster®, and Downpour Derby®. These ventures brought both successes and “uh-oh” moments, inspiring his book, uh-oh! How to avoid unintentional blunders that derail entrepreneurial success, and goof-proof your business.Since retiring from Bayer in 2022, William has mentored small business owners with SCORE Delaware, helping them spot blind spots early and grow sustainably. His mission is to prevent preventable mistakes before they cost time, money, and credibility.Connect with William Here: www.linkedin.com/in/william-holstenwww.williamholsten.comGrab the freebie here: www.MistakeRiskQuiz.com===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

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