Send us a textIn this captivating episode, Mark Hayward introduces Bradley Jacobs, a former Uber executive turned founder of MyLance – a company dedicated to assisting fractional executives in navigating the consulting world. Bradley shares his journey from scaling Uber's ventures to launching his own business with a focus on flexibility and autonomy. He delves into the rise of fractional work, emphasizing the importance of authentic content marketing and niche positioning for sustainable business growth. This episode is a treasure trove of insights for anyone interested in consulting, personal branding, and innovative business models.Throughout the conversation, Bradley unpacks the concept of fractional executives, explaining why it's a buzzword today and how it provides flexibility along with problem-solving expertise at an executive level without the constraints of full-time employment. He highlights the shift in business strategy towards prioritizing credibility over clicks in content marketing. Bradley also shares how MyLance equips consultants with effective LinkedIn strategies to ditch inconsistent income and build successful careers. Listeners will gain invaluable insights into both the entrepreneurial mindset needed to forge your path and the practical strategies for thriving in the fractional consulting space.Key Takeaways:Fractional Work Concept: Bradley defines fractional executives as specialists who provide expert-level business support on a part-time basis, catering to companies' specific needs without a full-time commitment.Content Marketing: The power of sharing personal experiences and stories is underscored as a more effective LinkedIn strategy than generic or AI-generated content.Niche Positioning: Clients often err by targeting too broad an audience. MyLance helps them focus on narrower segments for more effective marketing and client acquisition.Avoiding Non-Value Tasks: Bradley emphasizes concentrating on activities that directly contribute to business growth and avoiding unnecessary preliminary efforts like exhaustive business planning.Evolution to Founder: Transitioning from a freelance consultant to a founder requires embracing broader visions and market needs, driving forward with both passion and purpose.Resources:Bradley Jacobs on LinkedIn: Search for Bradley Jacobs on LinkedIn for insights and updates.MyLance Website: mylance.coPodcast: Six Figure Secrets for Fractional ExpertsBook: "Designing Your Life" by Bill Burnett and Dave EvansBook: "The 4-Hour Workweek" by Tim FerrissDelve deeper into Bradley Jacobs' fascinating journey and learn practical strategies for enSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

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