Send us a textIn this insightful episode of Business Growth Talks, host Mark Hayward delves into an engaging conversation with Deidre Tshien, the dynamic CEO of Capsho. As an expert in turning audio and video content into effective marketing assets, Deidre shares her journey from working in hospitality to successfully launching a tech startup. Throughout the episode, listeners gain valuable insights into her entrepreneurial mindset, resilience, and strategies for building successful businesses. Her candid reflections on navigating challenges and leveraging AI for content marketing make this episode a must-listen.This episode touches on Deidre's early career ambitions shaped by her upbringing in a culturally diverse setting in Australia. She discusses navigating her career path, starting multiple businesses, and ultimately finding her niche with Capsho by creatively using AI technology. Listeners will discover how Deidre honed her resilience and adaptability, key to her evolution as a servant leader in the tech world. With captivating anecdotes and lessons from her entrepreneurial experiences, including dealing with setbacks and financial challenges, Deidre provides both tactical and philosophical insights into driving business growth in a competitive landscape.Key Takeaways:Resilience and Adaptability: Navigating entrepreneurship requires resilience, open-mindedness, and the ability to learn from mistakes.Strategic Use of AI: Deidre leverages AI in Capsho to empower entrepreneurs by turning complex audio and video content into manageable marketing assets effectively.Navigating Setbacks: Addressing entrepreneurial failures and learning from them can pave the way for future successes.The Role of Partnerships: Effective business growth often involves strategic partnerships and leveraging complementary services.Content as a Foundation: The significance of content in building visibility and achieving business growth cannot be overstated.Resources:Capsho WebsiteSocial Media: Deidre Tshien on Facebook and LinkedInExplore the profound insights of this episode as Deidre Tshien opens up about her path from the corporate world to leading a tech company. Join us on Business Growth Talks for more inspiring conversations with entrepreneurs navigating the complexities of building impactful businesses in today's world. Don't miss out on future episodes of this engaging podcast!Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

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