Send us a textIn this episode of Business Growth Talks, host Mark Hayward welcomes back Paul Kirch, a seasoned entrepreneur and business strategist, known for founding Boss Academy and innovating the Askology method. This conversation dives deep into Paul's journey, from beginning Boss Academy as a radio show to its evolution into a thriving coaching community today. The discussion further explores how Askology flips traditional sales methods on their head by focusing on the power of asking the right questions.Paul Kirch shares insights into the transformation of Boss Academy, detailing its original mission and how it has grown into a supportive ecosystem for coaches and business leaders. The episode highlights the importance of purpose-driven growth and the role of authenticity in building meaningful business relationships. Paul also talks about his efforts in environmental conservation through his involvement with Evertrene, making Boss Academy not just a business hub, but a community with a conscience. The episode concludes on a high note by discussing future ambitions and the exciting prospects for Askology in fostering better sales practices.Key Takeaways:Askology Method: A sales framework that focuses on the power of asking the right questions to unlock deeper insights and solutions in business negotiations.Evolution of Boss Academy: From its origins as a radio show to a coaching community, Boss Academy has centered on supporting entrepreneurs by fostering connections and learning opportunities.Community Impact: Boss Academy involves its members in meaningful initiatives such as tree planting with Evertrene, integrating social responsibility with business growth.Sales with Empathy: The modern sales approach Paul advocates emphasizes empathy and curiosity as critical components to understand client needs genuinely.Future Prospects: Plans to scale Askology and integrate AI in sales strategies signal ambitious growth ambitions for Paul Kirch and his endeavors.Resources:Paul Kirch on LinkedInBoss AcademyAskology MethodEvertrieneThis episode is a must-listen for entrepreneurs, sales leaders, and anyone interested in innovative business strategies. Tune in to gain valuable insights and stay tuned for more enlightening content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

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