In today's episode I talk about the updates to Instagram's algorithm. Social media algorithms are changing constantly and it's hard to keep up, so I felt it was time for an update given that a lot of the information in my previous episodes about Instagram will be out of date. Here are some of the key takeaways from this episode: Algorithms are constantly changing The possible changes to the hashtag limit Original content is favoured over shared/repurposed content The risk of banned hashtags and shadow-banning The importance of reels and stories What is classed as good engagement? Find the show notes and any links to recommended tools and books here.

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