Jaime’s client, Shemaine Doyle of Brave, left the corporate world in 2022 to start a business. Fear and insecurity were at the front and center of every decision. Fear had stopped her before. The fear of scarcity as a mother and wife, combined with the insecurity of not knowing if she had the right skills to lead a branding agency, had kept her from making the leap.
And then she started managing her mind. Recognizing the negative thoughts and stories that weren’t supportive, that slowed her down and made her question herself.
Once Shemaine started applying coaching tools to shift those thoughts, her fear and insecurity completely disappeared.
She’s no longer afraid of:

Sales conversations
Networking
Presenting to groups of executives
Hiring the right people to be able to scale the business

It all just evaporated. But it took time and effort and patience with herself to retrain her brain. She went from feeling like she had to work 50 hours a week to realizing her skills and talents and outcomes aren’t tied to hours. She could work 10 hours and take a vacation and it in no way stood in the way of her success.
Through her journey, Shemaine realized that mindset is as critical to a successful business as anything else. It all starts there.
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Shemaine Doyle is the Founder and Managing Director of Brave, a creative marketing agency that unlocks brand opportunities and brings them to life in a Brave and Bold way.
https://www.beabravebrand.com/
about Shemaine’s work with Jaime here:
https://www.practica.consulting/blog/client-spotlight-shemaine-doyle
Jaime Gennaro is a business coach and consultant who helps entrepreneurs launch and grow their businesses with joy and balance. 
Book a call with Jaime to learn more about coaching. http://practica.consulting/contact
LinkedIn: https://www.linkedin.com/in/jaimegennaro/
Podcasting support:
Produced & mixed by Burgundy Sound Studio
Music by Luca Gennaro

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