SummaryIn this episode of the Business Exit Secret Formula podcast, Josie and David Fisher discuss the essential elements that make a business attractive to buyers. They explore the importance of certainty, transferable value, and reliable systems while addressing the emotional aspects that can hinder business owners from making their businesses sellable. The conversation delves into the due diligence process and offers actionable steps for business owners to enhance their sellability. The episode concludes with a discussion on common myths surrounding business exit strategies and the importance of preparation.TakeawaysBuyers prioritise certainty and assurance in a business.A significant percentage of businesses fail to sell due to owner dependency.Transferable value is crucial for attracting buyers.Reliable systems and processes enhance business sellability.Emotional attachments can cloud judgment during the selling process.Due diligence is essential for ensuring a business is in good shape.Transparency and thorough preparation are key to a successful sale.Documentation and systematisation are vital for business operations.It's never too late to start making a business sellable.Profitability is important, but sustainability and independence are crucial for a successful sale.Sound Bites"Buyers want certainty and assurance.""Transferable value is key for buyers.""Due diligence is vital for buyers."Chapters00:00Understanding What Buyers Want03:05The Five Hidden Drivers of Sellability05:58The Importance of Transferable Value08:53Emotional Attachments and Red Flags12:13Navigating Due Diligence15:02Actionable Steps for Business Owners17:53Myths About Business Sellability21:14Final Thoughts on Preparing for Exit

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