The critical mass in the planning sequence (values, goals, action, and revision) is taking action. How often is this part of the sequence thwarted? As we know from experience, rarely do things go as planned. Yet this phase of the planning sequence is where the plan proves successful or requires revision. Something unexpected happens. The communication is flawed and the execution of the action is wrong. The consequence of the action is not what was forecast. But we owe it to the plan to do the execution of the plan as well as possible. Executing the plan as well as possible gives us the opportunity to ask, "What went wrong?" The revised plan improving the chance of realizing the business goals.

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