ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Reverse Brand Positioning"
Episode Synopsis
Discover "Reverse Positioning" - the counterintuitive strategy where brands like Tesla, Domino's, and Southwest Airlines deliberately eliminate what customers expect while adding what they never saw coming. Learn the four patterns of strategic contradiction that transformed underdogs into market leaders. Sometimes the path to success means doing the exact opposite of what everyone else thinks is essential.
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