ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Mythology Makes Brands Immortal"
Episode Synopsis
Why do we remember Newton's apple but not his 30 years of mathematics? Why does Nike's waffle iron story matter more than their actual innovation process? Discover why the most powerful brands aren't built on facts—they're built on mythology. This episode reveals the hidden architecture behind stories that survive centuries and shows you how to craft your own brand myth that outlives your product.
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