ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 35 Interview Series: David Shaw on Navigating Digital Transformation"
Episode Synopsis
On this episode of Business Breaks, Dante sits down with guest David Shaw to dive deep into the world of digital transformation, sales, marketing, and technology. David is a seasoned professional who has worked in various IT companies in sales and marketing and shares his journey of discovering the need to adapt to the changing business landscape.
Throughout the episode, David emphasizes the importance of holistic understanding of the business for successful digital transformation, effective communication between stakeholders and staff, and providing value rather than just implementing technology. He also highlights the significance of understanding client personas, personalized marketing experiences, and differentiation from competitors.
The conversation continues with insights into automation, personalized outreach, and activity-based marketing. David shares his observations of the shift in traditional marketers embracing technology and the need to balance compliance, ethics, and profitability in business. He addresses concerns about big companies handling personal data and the potential for businesses to offer transparency and honesty in data practices.
We also delve into the challenges faced by small businesses in adopting new technologies and the importance of embracing change. David discusses the potential impact of technologies like ChatGPT, AI, and blockchain on various industries and advises businesses to regularly evaluate and incorporate new technologies into their models. He emphasizes the need to find a balance between personalization and privacy in marketing efforts and recommends permission-based marketing as the way forward.
The conversation wraps up with a focus on customer journey mapping, assessing the value of technology in the client's journey, and the importance of businesses disrupting themselves before being disrupted by others. David's book, "Devolve and become obsolete," is highlighted as a valuable resource for understanding how technology can disrupt value delivery and the need for businesses to regularly assess their own potential for disruption.
Tune in to this episode of Business Breaks to gain valuable insights into the intersection of sales, marketing, and technology and how businesses can adapt and thrive in the ever-changing business landscape.
Throughout the episode, David emphasizes the importance of holistic understanding of the business for successful digital transformation, effective communication between stakeholders and staff, and providing value rather than just implementing technology. He also highlights the significance of understanding client personas, personalized marketing experiences, and differentiation from competitors.
The conversation continues with insights into automation, personalized outreach, and activity-based marketing. David shares his observations of the shift in traditional marketers embracing technology and the need to balance compliance, ethics, and profitability in business. He addresses concerns about big companies handling personal data and the potential for businesses to offer transparency and honesty in data practices.
We also delve into the challenges faced by small businesses in adopting new technologies and the importance of embracing change. David discusses the potential impact of technologies like ChatGPT, AI, and blockchain on various industries and advises businesses to regularly evaluate and incorporate new technologies into their models. He emphasizes the need to find a balance between personalization and privacy in marketing efforts and recommends permission-based marketing as the way forward.
The conversation wraps up with a focus on customer journey mapping, assessing the value of technology in the client's journey, and the importance of businesses disrupting themselves before being disrupted by others. David's book, "Devolve and become obsolete," is highlighted as a valuable resource for understanding how technology can disrupt value delivery and the need for businesses to regularly assess their own potential for disruption.
Tune in to this episode of Business Breaks to gain valuable insights into the intersection of sales, marketing, and technology and how businesses can adapt and thrive in the ever-changing business landscape.
In God we trust