Jessica Lackey is a consultant who works with founders and owners of expertise-based businesses. With a background in consulting, operations, and strategy at Fortune 500 companies and McKinsey, Jessica now helps solopreneurs and small business owners build sustainable, aligned businesses. In this episode, she shares her journey from corporate life to entrepreneurship, the challenges of finding the right business model, and how expertise-based businesses can design a sales process that aligns with their goals. We discuss the common mistakes many solopreneurs make—like misunderstanding sales, relying too much on social media, and underestimating the importance of relationships. Jessica also offers insights on building a business that works for you, rather than following one-size-fits-all playbookLinksLinkedIn: https://www.linkedin.com/in/jessica-lackey/ Website: https://www.jessicalackey.com/Newsletter: https://www.jessicalackey.com/newsletter 

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