In episode 573 of Business Brain, hosts Dave Hamilton and Shannon Jean interview Joe Benson, founder of Eversite, a digital marketing agency. Joe discusses his journey from creating websites as a child to launching the innovative “website as a service” model, making web services affordable for small businesses. He shares insights on leveraging social media for lead generation and emphasizes the importance of communication in demonstrating the value of digital marketing.
Joe also addresses the challenges of entrepreneurship, including work-life balance and the need for supportive networks. He concludes with advice for aspiring entrepreneurs on networking and embracing challenges

00:00:00 Business Brain – The Entrepreneurs’ Podcast #573 for Wednesday, August 14th, 2024

August 14th: National Financial Awareness Day


00:01:28 Special Guest: Joe Benson of Eversite by Legnd

$400 was all it took to take a hobby and realize it into a business
Benson Technologies into Legnd into Eversite, which is a website-as-a-service (WaaS)
Eversite will roast your website…for free if you ask them on X.


00:08:27 Every business is the Customer Service business
00:11:06 Systematizing customer service

Twice quarterly check-ins


00:13:13 Entrepreneurship Challenges

Marketing
Family Time


The Right Spouse is a Force-Multiplier
00:16:32 Be intentional about a time-cutoff
00:24:00 Healthy Conflict is key to a successful business partnership
00:26:33 BB 573 Outtro

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