Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.Together they discuss:How events connect partner networks and end user customersConfidence in trade show attendance and thinking beyondThe importance of engaging with your audience before the eventAnd crucially – how do you better understand your audience? Find out more at tenthousandhours.agency

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