"If I can buy lawn mowers and hedge trimmers, why can't I buy vibrators" Season 3 is going out with a bang! Mikaela Jones went from buyer at Homebase to launching her own sexual wellness brand, Pleasure Gap. Knowing that she wanted to start her own business, Mikaela did an inventory of what she was passionate about, and sexual wellness for women came out on top (pun intended). For Mikaela, her business was a way of finding her way back to herself post kids, not only in terms of career, but as a woman. We’re under a lot of pressure and expectation at the best of times as women and mums, but when it comes to sex, it can be a lot. Mikaela is such a joy to speak to; open, positive and realistic. Her message for me is, ‘we’re all experiencing the same things’ so let’s talk about them, with our partners, friends, health visitors, doctors, whoever we need to. The way to move through any shame we might have about our sex lives is to share it. But, as she discusses, it’s not easy. Marketing, especially on social media is hard when you’re talking about sex and especially female pleasure. Even getting a business bank account was difficult, because of the industry Mikaela is in.  The whole conversation is really eye opening, I hope you enjoy it! Mikaela has also kindly shared with us a 15% discount code for Pleasure Gap HQ. Just use code bump15 at checkout, enjoy! Listen in for: Mikaela’s transition from buying for womenswear and Homebase to buying for her own brand Mikaela’s passion for, and purpose behind, Pleasure Gap Why the industry needs updating and modernising Why society’s narratives around sex and pleasure need to change The pressure and expectations that women and especially new mums face when it comes to sex Self pleasure is a huge part of our sexual wellness and connecting with ourselves, and advocating for ourselves in partnered sex The challenges Mikaela faces as a business in social media marketing, getting bank accounts etc Censorship of female centred pleasure We’re all experiencing the same things when it comes to sex, especially if we’re in the same life phases How the business was a way of Mikaela finding herself again post kids Advice for mums to be more open in their communication about sex   Resources: Dr Karen Gurney: https://www.instagram.com/thesexdoctor/ Sex with Emily: https://sexwithemily.com/ Gottman Institute: https://www.gottman.com/   Links: Website: www.bumptobusinessowner.com  Instagram: https://www.instagram.com/bumptobusinessowner/  LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Mikaela Jones Mikaela Jones, mother and Founder of Pleasure Gap Pleasure Gap is your bff with all the insider goss on sex, sexual wellness & self-care. They promise to bring you the very best pleasure toys from across the planet and all the tips & tricks to level-up your self-pleasure game. Pleasure Gap’s goal is to bring a crew of passionate experts, from sexologists to psychologists to bring you all the need to know info - you're in super safe hands. And if this doesn’t draw you in all ready - Mikaela talks about the gap. We've had the career gap, finance/pension gap, health gap and today I am sure we will talk about the O gap. 95% of heterosexual men reported usually or always orgasming when sexually intimate. while 86% of lesbian women and only 65% of heterosexual women said the same. I for one am fascinated by Mikaela’s career path from Homebase to sexual wellness.   Mikaela Jones’s Links: Website: https://pleasuregap.co.uk/ Instagram: https://www.instagram.com/pleasuregap_hq/ LinkedIn (Mikaela): https://www.linkedin.com/in/mikaelajones/ LinkedIn (Pleasure Gap): https://www.linkedin.com/company/pleasuregap/  

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