Listen "S3 E11: "Cut the crap: it’s as simple as you make it" with Laura & Gemma, co-founders of Tired Mums Coffee"
Episode Synopsis
I think it’s easy from the outside to look at two women building a brand on top of growing families (Laura is on mat leave as we speak!) and working full time for the NHS to think ‘Oh wow, these women are unstoppable powerhouses’, but I loved Gemma and Laura’s honesty. The way they work isn’t for everyone; it’s full on. It’s evenings, weekends, balls are being dropped. A conversation over bad coffee at soft play became a business, simple. But it hasn’t been easy for Tired Mums Coffee, they are building a business in a male dominated space that isn’t always so welcoming. As a purpose-led business with an outsider lens, there’s a lot of soul searching, and as mums with full time jobs, things don’t move as quickly as Laura & Gemma might hope. But as they say, they wouldn’t have it any other way. Such a beautiful conversation where the mum juggle is 100% real. Listen in for: Their careers in the NHS, how passionate they are about them, and how they balance them with business and family life Going part time - the worst thing somebody can say is ‘no’ The reality of small business pace. As mums with full time jobs and families, things move slower than big business, we have to take care of ourselves in the process. That means slower growth, but that’s OK Working in a male dominated space, ‘men buy coffee’ the macho/science side of the coffee world and how you manage that and the feeling of ‘do we belong here?’ The constant soul searching that comes with being a purpose led business, you’re always defining who you are and what you do, which can be exhausting Navigating the co-founder relationship; learning not to be too polite and always having someone there to pick up the slack if the other has a lot on How they do it: the way Laura & Gemma work isn’t for everyone, and it might not be feasible long term, they’re dropping balls along the way, and that’s OK Having those honest and vulnerable conversations with the people in your life to make sure they are managing. We’ve all struggled, no one is there to judge Resources: Business Wales: https://businesswales.gov.wales/starting-up/ Small Business Sunday: https://www.theopaphitissbs.com/ Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/ About Tired Mums Coffee: Gemma and Laura Peill are two tired Mums on a mission to boost the motherhood experience through creating an inclusive community for all. They are an absolute inspiration for all of us, they are driven to make a change and start a business around full time jobs and the five children they have between them. Gemma and Laura’s paths first crossed during their NHS careers and one day, over a conversation in a soft play centre with coffees in hand, the concept of Tired Mums Coffee was born! Both on their second maternity leave at the time and noticing a lack of peer support for Mums. They had also recently learned of a tragic suicide of a mother and decided that they wanted to make things better. Developing a deep love of coffee, especially since becoming increasingly sleep deprived in those years, led them to explore how coffee could be used to make positive change. Tired Mums Coffee Links: Website: https://tiredmumscoffee.co.uk/ Instagram: https://www.instagram.com/tiredmumscoffee/ LinkedIn: https://www.linkedin.com/company/tired-mums-coffee-limited/