Nicky Elliot is the embodiment of the lessons of her own podcast: there is no career path. From events business, to children’s clothing brand, to podcasting and consultancy, Nicky’s path has been winding. Stepping away from her events business after the birth of her second child, Nicky opened a successful clothing brand in 2020, and closed it in 2023. And wow, Nicky is honest about her journey through it: exactly how much she invested in the company (life savings!), the healthy dose of naivety it takes to be a business owner, and why she decided that she just didn’t want to do it any more. We had a really interesting discussion that ranged from how do we measure success, why founders need to be able to make head as well as heart decisions and how difficult that can be when your business is (a big) part of your identity. And why there’s no shame in saying ‘I just don’t want it enough’. I loved what Nicky had to say about seasons - a recurring theme on the podcast. Your ambitions can move and so can your resources. Maybe you just don’t have it in the tank at the moment, you can come back to it when it feels right.  She also was honest about her experiences of mat leave, her first with her daughter was hard: ‘I loved her, I didn’t love ‘it’’, and the opportunity that Covid created for her to dedicate herself to starting a business on mat leave with her son. TLDR: It would not have been possible to start a business in her first. We spoke about fundraising, ‘the juggle’ and Nicky’s approach to social media and how it’s changed. All favourite topics on the pod and Nicky has some great perspectives. Listen to the end to hear Nicky’s tips for mums who are thinking about starting their own business but aren’t sure where to start.   Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Nicky Elliot Nicky is a serial entrepreneur, podcast host, mum of two, speaker and advocate for women in business and their stories. Nicky is an absolute rock star, a mum of two, her motherhood journeys began with iVF and a preemie baby - it was during her maternity leave she launched her first business venture with wilder ones, a unisex kids brand this led her to pivoting to all things women business, their stories and sharing with the world.   Nicky Elliot’s Links: Website: https://www.wilderones.co.uk/ LinkedIn: https://www.linkedin.com/in/nicky-elliott-44103418/ Instagram: https://www.instagram.com/wilder.ones/

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