In this Built to Scale episode, Mason Brady and Layton Johns break down how the updated 2025 tax law changes the game for Opportunity Zones. They reveal where to build, how to invest smartly, and why rural zones now offer even greater tax advantages.Topics we cover:00:00 – What are Opportunity Zones and how they’ve evolved in the 2025 tax bill01:55 – How capital gains deferral works and what’s new for investors06:12 – Why investing through a certified Opportunity Fund is critical09:40 – New incentives for rural zones and how they increase deductions11:52 – What builders need to know about development in low-income areas15:00 – Why multifamily housing is likely to lead in rural zone development20:00 – Who these tax plays are really for: high-net-worth vs. general contractors25:00 – How stacking Opportunity Zones with QPP bonus depreciation creates big wins27:14 – Final takeaways: where to market, who to connect with, and why this mattersResources:https://taxpolicycenter.org/briefing-book/what-are-opportunity-zones-and-how-do-they-work If you’re tired of surprise costs and shrinking margins, let’s fix it. Brady CFO helps construction business owners like you gain financial visibility and control. Learn more at https://bradycfo.comLet’s connect on LinkedIn 👇 🔨 Mason Brady – linkedin.com/in/masonbrady 📊 Layton Johns – linkedin.com/in/layton-johns

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