If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campaign feature which is excellent for marketing. For our case, we have transitioned over to Google ads where we are seeing more success. Facebook ads are good for targeting specific demographics. The problem with this is that the user may not have the intent. The user may not be interested in the ad. This is the opposite of Google. They may not have the data on demographics that Facebook has but your ad will appear to people who are actively searching the keywords that fit the criteria of your ad. Google has a feature called smart campaigns that helps launch an ad very quickly and easily. You can launch an ad within 2 minutes and the cost per click is very low. We tried it and the cost per click was 50 cents, which is much lower than Facebook ads.  If you haven’t tried it, try it now. Key TakeawaysUpdate on the state of gyms in Arizona (00:35)Announcement on the fitness growth summit (04:19)The pros and cons of using Facebook ads (07:17)Why Google ads is powerful in targeting a person interested in your service (08:05)The ROI for Google ads is much higher than that of Facebook ads (09:00)How to use the Google Smart Campaign feature (10:05)Having a lead form on your website to capture those leads that will come your way (13:39)Additional Resources:www.pfmarketingsolutions.com/summitwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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