Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michelin-starred restaurant perfects every detail of its menu, a specialized gym can outshine the competition in both results and reputation.In this episode, Tim and Randy explain why specialization is the key to long-term success. They highlight how leveraging data helps you find your ideal clients and how consistent team standards create a seamless, high-value experience. Tune in to discover how leaving the buffet model behind and focusing on the right details can transform your gym from just scraping by to truly thriving.Key Takeaways:Intro (00:00)A story of an overambitious new gym (00:38)Simplifying services to boost profitability (02:27)Understanding the main demographics of gym clients (07:02)Buffet vs. fine dining gym models explained (09:51)Attention to detail improves the client experience (14:13)The importance of consistent coaching standards (18:13)Fixing problems early to avoid bigger issues (22:30)Additional Resources:- Get 30 days of Semi-Private Pro on us! - Get your early bird ticket for the 2025 Growth Summit in Nashville - Get access to the 2024 Growth Summit recordings- Tim's new book - Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group- A tool for deciding on new gym services – 5-Question Matrix - SOP in a Day Workshop - Check out our Switch to Semi-Private course - Business Accelerator Program  - Learn more about The Iron Circle  ---If you haven't already, please rate and review the podcast on Apple Podcasts!

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