25: How Much Should I Spend On Marketing?

13/06/2019 24 min Episodio 25

Listen "25: How Much Should I Spend On Marketing?"

Episode Synopsis

In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business.
Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that.
Key Takeaways:

How to calculate your gym’s client lifetime value (03:00)
A client is really an asset to a business (05:51)
Cost per lead Vs Cost per acquisition (08:11)
The concept of energy breeds energy (12:28)
Giving incentives to clients while still being ahead of the game (15:41)
A true winning gym focuses on long term memberships (17:38)
He who spends the most to acquire a client typically wins (23:14)

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