OverviewIn this episode of Built for the Trades, we're diving into one of the most important topics for every trades business owner—how to price your services for profitability. Too many businesses undercharge not because they have to, but because they’re afraid not to. Today, I’ll show you how to price with confidence so you can stop just staying busy and actually start growing your business.DiscussionsKnow Your Numbers – True profitability begins with knowing your costs, overhead, and desired profit margin so you stop guessing and start leading with clarity.Price for Value, Not Just Labor – Customers don’t just pay for hours—they pay for peace of mind, safety, and solutions, which means your pricing should reflect value, not time.Don’t Apologize for Being Worth It – When you and your team consistently deliver quality and integrity, stand firm in your pricing and stop apologizing for charging appropriately.So, remember: know your numbers, price for value, and never apologize for being worth it. Profit isn’t selfish—it’s what allows you to serve your team, your customers, and your community at the highest level. Take 30 minutes this week to review your pricing, and if you’d like help dialing in a strategy that works, book a free session with me using the link in this episode. Until next time, price like a pro and lead with purpose.👉 Like what you heard? Be sure to like, subscribe, and share with someone who’s ready to raise the bar in their business.Keep leading with impact—and I’ll see you next time.Free Coaching Call:Looking to dive deeper into your leadership journey? Schedule a free 30-minute coaching session with me at https://link.builtforthetrades.com/widget/booking/qetDwdbwknifZZLUGwwp👉 Subscribe for more leadership and business tips!https://www.youtube.com/@builtforthetrades

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