What motivates people to take action — or even risk everything? The CIA’s RICE model reveals four core drivers: Reward, Ideology, Coercion, and Ego. In this episode, learn how understanding these powerful motivators can help you lead teams, influence customers, and perform at your best.  🎙️ Built for Pressure is a short-form podcast for high performers, leaders, and decision-makers who thrive under pressure. Hosted and produced by Zoran Stojković. 🔗 Learn more: www.kizo.ca 📩 Contact: [email protected] 📱 Follow on LinkedIn: https://www.linkedin.com/in/zoranstojkovic/ 🎧 Subscribe for more episodes on your favorite podcast platform.

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