Juan Leija is the owner of iconic Onnit Gym in Austin, TX and a Fitness & Strength Coach. He is one of the first team members of supplement and fitness brand, Onnit, alongside Aubrey Marcus and Joe Rogan. In this conversation, we discuss Juan’s role in the early days of building Onnit, his relationship with Aubrey Marcus, and the dynamic journey of Onnit Gym throughout various changes in the business over the years. We also talk about his “unconventional” fitness approach - with a concentration on kettlebells and other non-traditional tools, programming, biggest takeaways from running a gym, entrepreneurial lessons learned and what’s ahead. Partners:JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% offHOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% offChapters:00:00 - Intro03:09 - Background with Onnit & Onnit Gym 14:25 - Relationship with Aubrey Marcus16:00 - MMA Background 20:15 - Onnit Gym’s Role for Brand Marketing, Joe Rogan & Sponsored Athletes (Dustin Poirier, Mighty Mouse, Cowboy Cerrone..)24:25 - Acquisition Impact, Gym Growth Strategy 33:49 - Biggest takeaways from running a gym36:10 - Unconventional fitness approach, kettlebells, & personal branding40:14 - Programming: Mobility, Strength, Conditioning; Content Marketing strategy 45:32 - Biggest Entrepreneurial Challenge48:39 - Next Big Goal, Total Human Optimization, Entrepreneur life hackFollow Juan Leija: Juan's IG: https://www.instagram.com/juannit_247/ Website: https://www.juanleija.com/Follow Chris Nichols:Instagram: https://www.instagram.com/nicholsanddimez Podcast Instagram: https://www.instagram.com/builtforlegacypodcast Website: https://builtforlegacy.buzzsprout.com Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105 Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72 YouTube: https://www.youtube.com/@builtforlegacypodcast Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 Contact: [email protected]

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