Criaterra Earth Technologies is developing construction products through a process that uses 90% less energy and emits 80% less carbon than traditional methods. The Israel-based company has developed manufacturing technologies which replace the conventional energy intensive kiln-firing processes. Criaterra’s products are as strong as concrete, have 6x the thermal insulation, and yet create a fraction of the environmental impact.
Adital Ela, an industrial designer and impact entrepreneur, is the CEO and Founder of Criaterra. Prior to founding the company, she studied the field of sustainability for over 20 years, was a senior design lecturer at the Holon Institute of Technology, and a TED fellow. She continues to serve on many expert panels in the world of sustainable development.
In this episode we cover...

What inspired Adital to found Criaterra
What makes cement so bad for the environment
Criaterra's 100% natural, recyclable, and biodegradable material
Criaterra's current operations and development
Challenges facing Criaterra as they scale
Adital's journey as a female entrepreneur
Adital's advice for the next generation of climate leaders
Adital Ela, the improvisational dancer

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Episode Recorded on March 22, 2023

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