In this episode of the Built By People Podcast, Al Crook shares his extensive career journey in human resources, highlighting the transition from a business major to HR. He discusses the current challenges in HR, particularly the rising costs of healthcare benefits, and offers insights into strategic versus non-strategic activities within HR. Al emphasizes the importance of effective communication and managing change, as well as the critical role of data in driving HR success. He also shares valuable advice for HR professionals navigating today's complex landscape. Key takeawaysAl Crook transitioned from a business major to HR.Rising healthcare costs are a significant challenge for HR.Effective communication is crucial in managing employee benefits.Talent management is the most strategic focus for HR.HR must balance employee needs with business sustainability.Data-driven decision-making is essential for HR success.HR professionals should embrace challenges as opportunities.Understanding employee perspectives is vital for effective HR practices.Partnerships with external experts enhance HR capabilities.Continuous development of talent is key to organizational success.Chapters00:00 Al Crook's Career Journey03:00 Challenges in HR: Rising Healthcare Costs05:47 Strategic vs. Non-Strategic HR Activities09:06 Managing Change and Employee Communication11:57 Tools and Partnerships in HR14:51Leveraging Data for HR Success18:13 Parting Advice for HR Professionals

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