Doron Petersan is President of Sticky Fingers Sweets & Eats, a beloved vegan bakery in Washington, DC—and soon-to-be national e-commerce powerhouse. Doron has played a huge role in paving the way for vegan options in the mainstream that actually taste good. She's also a two-time champion of the Food Network competition "Cupcake Wars." In her conversation with Katie, Doron shares the challenges she's faced throughout her career: from breaking into the vegan food industry, to creating vegan food that tastes good, to changing people's behaviors, and learning the business side of running a vegan bakery. She also emphasizes the important role her mission plays in growing her brand and business. Lastly, Doron talks about shifting from brick-and-mortar bakeries to e-commerce and wholesale, and what that means for the future of Sticky Fingers.  IN-FLIGHT TOPICS: Challenges of breaking into the vegan food industry Learning the business side of a bakery Running a mission-based brand Why shifting to e-commerce is the right move Lessons learned from shifting to e-commerce …and more! 

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