Gracie Poulson is the Co-Founder of Grace Rose Farm, one of the biggest suppliers of fresh, garden-grown roses in the United States. They're committed to ethically growing and harvesting more than 90 varieties of roses. Grace Rose Farm started as a flower farm and supplier to florists around the country, born purely out of Gracie's love for growing roses. But when the COVID-19 pandemic hit, they found themselves needing to pivot quickly. And they did, by shifting to a direct-to-consumer model. Now they're continuing to grow their brand, spread joy via roses across the country, and working towards their Series A funding.    In this episode, Gracie Poulson and Katie Hankinson discuss: Transitioning to direct-to-consumer Partnering with bigger flower farms Finding joy in your work  Building connection on social media Sustainability in the flower industry  Challenges with hiring and turnover rates Wins and challenges marketing a seasonal business …and much more!   If you want some beautiful Grace Rose Farm roses in your home, you can shop their collections here: https://www.gracerosefarm.com/collections/our-favorite-bouquets    Connect with Grace Rose Farm: Website: https://www.gracerosefarm.com/  Instagram: https://www.instagram.com/gracerosefarm/  TikTok: https://www.tiktok.com/@gracerosefarm 

Ver todos los episodios