What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while staying true to the people-first values it was built on.Key Topics DiscussedNavigating turning points in Falcon Plastics’ 50-year historyLearning from rapid growth and shifting to long-term diversificationBalancing innovation with legacy in a generational businessLeading with humility as a third-generation successorBuilding culture intentionally during times of scale and transitionTreating customer service and on-time delivery as brand differentiatorsBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

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