In this episode, Ray Sclafani dives into a key leadership habit that high-performing advisory firms revisit every year: a structured marketing review. Far from a compliance audit, this annual reset is a strategic opportunity to realign messaging, optimize marketing systems, and attract the right clients for the future.Ray walks through the five essential areas to evaluate:Marketing calendar and planIdeal client segmentationValue proposition and capability deckMarketing collateral and communicationDigital presence and marketing systemsWhether your team is large or lean, in-house or outsourced, this episode outlines how to make marketing a firm-wide responsibility, not a side project. If you're ready to move beyond generic outreach and lead with intentional messaging, this is your playbook.Key TakeawaysA structured annual marketing review helps firms stay aligned, relevant, and client-focused.Without regular evaluation, your messaging can become outdated, misaligned, or unclear.Marketing should be collaborative and cross-functional, not owned by one person or department.Set 3–5 high-impact marketing priorities every quarter for measurable progress.Align internal messaging before launching external campaigns.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

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