It's hard to spend a few minutes chatting with Jacob Deva Racusin without leaving inspired. He is the Director of Building Science and Sustainability for New Frameworks, an innovative, socially inclusive design/build firm in Vermont. He also serves as an Embodied Carbon Analyst and BEAM Trainer with Builders for Climate Action.In this conversation we discuss Jacob's ideas on how to minimize the embodied carbon in our buildings or even turn them into carbon sinks. Jacob also shares his benefits of straw bale building techniques and the socially inclusive culture they have created through a worker's co-op structure at New Frameworks.Enjoy!Links from the episode:Builders for Climate ActionBEAM EstimatorNew Frameworks WebsiteNew Frameworks on InstagramCroft Straw PanelsThe U.S. Federation of Worker CooperativesCompanies We Keep, by John AbramsTools to make more money and grow your bizNeed a little help growing your business or making more money at it? In addition to almost 100 free episodes of the podcast, check out The Building Optimal Shop, a place where we have business tools for builders and contractors…and the list is growing. Or, if you want full-scale consulting or business startup help, check out our brand new:Building Optimal Business AcceleratorThank you to our amazing brand partnersLowe’s and the new Lowe’s MVP Pro Rewards ProgramSubzero Wolf CoveHuber Engineered WoodsRAM Windows

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