What are the best marketing tactics for growing startups? We don’t really know yet, but we’re having a lot of fun figuring it out. This week, Ian and Ivanha talk about taking Jam marketing from 0 to 1.(00:36) The owl video experiment & "Content-Market Fit"(05:34) Getting comfortable with a blank canvas(08:49) Deciding the tone and messaging of feature launches(11:47) Sizzle reels & Building Things™(16:16) Challenges of the weekSubscribe to Building Jam on YouTube, Spotify, and Apple Podcasts. New episodes drop every Friday at 10AM ET. See you there!

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