Overview:Welcome to theBuilding Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick, a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode, Drew interviews Michael Vandenstockt, Principal Consultant at Veestockt. They explore how data architecture is the backbone of a great customer experience and why bad data is one of the biggest hidden problems in business today.Michael breaks down how businesses can create a single source of truth, clean up their data, and build trust internally—because if your team doesn’t believe the numbers, they won’t act on them. They also discuss the impact of AI, automation, and personalization, and how all of these depend on structured, reliable data.If your organization struggles with data silos, conflicting reports, or messy analytics, this episode is for you.Connect w/ Michael Vandenstockt:LinkedInWebsiteConnect w/ Drew & StealthX:⁠LinkedIn⁠StealthX

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